The Stortech storefront is your customer-facing online booking portal where customers can browse available units, compare prices, and complete reservations. This article explains what your customers see and how they interact with your storefront.
The Customer Journey
Step 1 - Location Selection (Multi-Facility Only): If you operate multiple facilities, customers first see a location selector with your company logo, list of facilities with photos, addresses, and a View Units button for each location.
Step 2 - Unit Browsing: Customers see a hero image, facility info, filters (size, features, view options), and unit cards showing illustrations, size badges, dimensions, features, monthly price, and action buttons (Rent Unit or Join Waiting List).
Step 3A - Renting an Available Unit: When clicking Rent Unit, customers enter a 4-step checkout. Account step collects name, email, phone, address, and password for new customers, or login for existing customers. Options step allows selecting protection plans and move-in date. Payment step shows order summary with unit details, discounts, deposit, taxes, and total, then collects credit card payment via Stripe.
Step 3B - Joining the Waiting List: When no units are available, customers see Join Waiting List. They enter name, email, and optionally phone, then click Notify me when available. The entry appears in your Waiting List under Marketing.
Promotional Pricing Display
When you have active promotions, customers see the original price with strikethrough, the discounted price highlighted, a green promotional badge, and explanation text. In checkout, they see a clear breakdown showing regular price versus promotional price.
Bilingual Support
Your storefront supports English and French. Customers click EN or FR in the top-right to switch languages. All navigation, buttons, form labels, and error messages translate instantly. Your custom content like titles and unit names stay as you entered them.
Customer Portal
Existing customers can access their portal by clicking Customer Portal or Mon compte. They can view current rentals, see payment history, update payment method, view invoices, and manage account settings.
Mobile Experience
The storefront is fully responsive with stacked unit cards, touch-friendly buttons, simplified navigation, and mobile-optimized checkout forms. Test your storefront on mobile devices to ensure a good customer experience.
Common Customer Questions
Can customers book without creating an account? No, customers must create an account to complete a booking, which allows them to manage their rental and view invoices.
Can customers see which specific unit they get? No, customers select a unit type (like 10x10). The specific unit assignment happens when you process the booking or at move-in.
What happens if a customer abandons checkout? No booking is created until payment is complete. The unit remains available for other customers.
Tips for Optimizing Conversions
Use high-quality images for unit types. Write clear descriptions. Set competitive pricing. Offer promotions like first month free. Enable all features for filtering. Keep availability information current. Test the checkout flow yourself regularly.