Branding controls how your public storefront and Stripe Checkout pages look to customers: logo, icon, colors, company name, lease link. Stortech offers two configuration levels: company (applies everywhere by default) and facility (per-site override). Storefront changes are instant; changes affecting Stripe Checkout sync in the background.

The Stripe brand color is company-only. Facilities inherit the company color in Stripe Checkout.

Company-level configuration requires the Owner role at the company level. Facility-level configuration requires the Owner or Manager role at the facility.

Prepare your files: logo and icon in PNG, JPEG, or GIF, under 5 MB. Stripe normalizes them to under 512 KB on sync.

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For the lease link, the URL must be HTTPS and hosted on an accessible domain.

Step 1.
Open Settings > Storefront.

Step 2.
Edit the sections you need: Company logo (storefront header and Stripe Checkout), Company icon (favicon and some email icons), Company name (header and footer), Domain name, Lease link (HTTPS URL of a standard lease PDF, shown at checkout), Google Tag Manager (GTM code), Accent color (hex format), and Stripe brand color (hex format).

Step 3.
Click Preview the storefront to see the rendered result.

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Step 4.
Save.

Step 1.
Open the facility's Storefront section.

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Step 2.
The Branding and website page shows: Company logo (can differ from the company's), Company name, Domain name, Lease link, Accent color.

Step 3.
Each section has its own button: Update name, Update domain, Update lease, Update color.

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Step 4.
Click Preview the storefront to see the rendered result with overrides.

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On the facility page, changes are saved per-section: each button applies only its own section's changes. On the company page, saving is global.

1. The Stortech record updates immediately. The storefront reflects it on the next page load.

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2. A best-effort sync to Stripe kicks off: for each connected Stripe Connect account (typically one per facility), Stortech updates the branding settings. If sync partially fails (for example, an account rejects the image for a format reason), an error message appears, but the Stortech save is not rolled back.

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3. Future Stripe Checkout pages use the new colors and logo. Sessions already open are not updated.

Format: PNG, JPEG, or GIF. Source size: up to 5 MB. Hosting: HTTPS required for external URLs. After Stripe normalization: the file is resized to under 512 KB.

If the Stripe sync fails, there is no automatic retry. You need to: 1. Check the error message shown on save. 2. Fix the file or URL (format, size, HTTPS hosting). 3. Save again to restart the sync.

The storefront is served by Stortech: changes are visible immediately after saving.

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Stripe Checkout is served by Stripe: changes are visible only after a successful sync to Stripe, which is best-effort. If the sync fails, customers may still see the old logo or colors.

Branding doesn't show up in Stripe Checkout. Check: did the sync to the Connect account succeed? Is the file format valid? Fix: re-upload as PNG/JPEG, source under 5 MB, HTTPS hosting. Save again to restart the sync.

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Image upload fails. Check: is the file under 5 MB? Is the format PNG/JPEG/GIF? Fix: recompress or convert the file and re-upload.

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The color applies on the storefront but not in Stripe. Check: the Stripe sync is best-effort. Fix: save again to restart the sync. If it persists, contact support.

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The lease link returns a 404 error. Check: is the URL correct and reachable over HTTPS? Fix: update the URL with a working link.

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My facility has different branding than the company. Check: this is expected — accent color and logo can be overridden at the facility level. Fix: configure the overrides at the Facility level. The Stripe color still inherits from the company.

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After a change, the storefront still shows the old logo. Check: browser cache or CDN propagation may take a few minutes. Fix: ask the customer to refresh with Ctrl/Cmd + Shift + R, or wait a few minutes.

Where do I configure my storefront's logo and colors? — At the company level in Settings > Storefront, or at the facility level in the facility's Storefront section. The facility level overrides the company level for the logo and accent color.

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What's the difference between the accent color and the Stripe brand color? — The accent color applies to the Stortech storefront (buttons, links, accents). The Stripe brand color applies to Stripe Checkout pages (payment buttons). The Stripe color is configured at the company level only.

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Why doesn't my new logo appear in Stripe Checkout? — The sync to Stripe is best-effort and can fail if the format or size is invalid. Check the format (PNG, JPEG, GIF, under 5 MB, hosted over HTTPS) and save again.

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Can a facility have different branding than the company? — Yes. At the facility level, you can override the logo, name, accent color, and lease link. The Stripe brand color still inherits from the company.

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How do I add a link to my standard lease on the storefront? — In the Lease link section (company or facility), enter the HTTPS URL of a lease PDF. The link appears at checkout.

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How do I add Google Tag Manager to my storefront? — At the company level only, in the Google Tag Manager section, enter your GTM code.

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After a change, the storefront still shows the old logo. Why? — Browser cache or CDN propagation. Ask the customer to refresh with Ctrl/Cmd + Shift + R.